Branding on a shoestring
The pressure and expectation to have a professional brand and marketing material has never been greater. Gone are the days of getting by on just a business card and an ad in the Yellow Pages. A business is now expected to have a website, a business page on social networks (i.e. Facebook), ads, listings on online business directories and much more.
Luckily we live in a world of instant everything and a plethora of ready-made graphics and templates are readily available online at affordable prices. Small businesses that were once barred from getting professional branding material because they couldn’t afford it, now have access to some of the best creative work out there. All you need to benefit from these resources are some basic computer skills, a good understanding of your business’s goals and audience, and some time and patience.
So how do you know where to start or what to get? To help answer that, we’ve assembled a list of leading online resources to help you build your brand and get the word out there. We’ll periodically update this list as new resources become available so be sure to bookmark this page and check back.
LOGO
When you purchase a logo from the Little Logo Shop, you will receive your logo in several file formats plus your brand’s colour palette and font(s).
STATIONERY
After you’ve purchased your logo from the Little Logo Shop, you can also order matching stationery. It’s quick and easy and you get a solid cohesive start to building your brand.
FONTS
All of Little Logo Shop’s logos are created using Google Fonts. To download your fonts, and choose additional complementary fonts, go to Google Fonts. It’s an excellent resource and it’s absolutely free!
All of the fonts from Google Fonts are Open Source. This means you can use them anyway you want and anywhere you want — privately or commercially –without fear of copyright issues. One of the biggest advantages of using Google Fonts, is the ability to render your fonts on your website visitors’ browsers, eliminating any font substitution on their end.
The Google Font Directory has hundreds of high-quality fonts to choose from and new ones become available on a regular basis.