The pressure and expectation to have a professional brand and marketing material has never been greater. Gone are the days of getting by on just a business card and an ad in the Yellow Pages. A business is now expected to have a website, a business page on social networks (i.e. Facebook), ads, listings on […]

There are a number of very good online website builders that come with ready-made templates for a professional-looking website and a host of available features like eCommerce capability. Here are the top four: WIX is an online website-builder and web-hosting service that allows you to create websites and mobile sites through online drag-and-drop tools. With […]

Being up-to-date on your social media pages has a great impact on your business as it can directly connect you to your clients. Social media is an easy way to learn about your audience through analytical tools offered through the social media provider. You can learn the dominant language, as well as age and gender as […]